< Back

Pathway Gamification Explainer Video

We proudly present a promotional video for the esteemed Pathway Journey Program, ingeniously elucidating the mechanics of their revolutionary gamification system!

Our target demographic for this enlightening explainer video comprises dynamic young adolescents, aged 14 to 18, currently navigating their secondary school journey while contemplating their future career paths. Understanding the challenges posed by the attention span of today’s youth, we embarked on a mission to create an advert that seamlessly integrates simplicity, brisk pacing, and captivating visuals, while simultaneously informing and entertaining our young audience about the product.

To achieve this synergy of engagement and education, we strategically employed vibrant colors, complemented by lively and uplifting music, enveloping viewers in a captivating experience. Familiar and relatable images, such as a version of the iconic Instagram feed and comments section, were cleverly integrated to establish an instant connection.

Moreover, nostalgic sound effects like the coin collect sound from Super Mario served to evoke positive emotions, fostering a deeper resonance with the viewer.

The result is an immersive and compelling promotional video that effectively communicates the Pathway Journey Program’s gamification system, empowering young minds with the knowledge to make informed career choices, while capturing their attention and sparking inspiration for their future endeavors.